Desiree Perez has worked with Jay Z for more than 20 years. She’s been with him through the entire career that he has had and she has helped him produce so many of the success stories that he has. That has helped him produce what we now know him to be. We see Jay Z and we understand that he has made millions of dollars and produced some of the most popular music of our day. That success has a lot to do with the work of Desiree Perez as she worked to build something greater than what he started with. She’s helped him make himself into something greater and she doesn’t stop trying to make Roc Nation into something greater.
That works for him in a way that others in the music industry wish they had. Nobody seems to be able to emulate his success or the way that he has remained relevant for so long. Roc Nation is going to go places it hasn’t in the past. We saw it change through the years as physical CDs got replaced by MP3s and we now see what it has become in the age of streaming. The company is always changing and always making itself into something new.
That requires the strategy and genius of someone who knows what they’re doing and is willing to make a change when it’s necessary. Desiree Perez gotten where she is because she’s focused on giving her all into a company that stands for what she believes in. Her understanding of the music industry and what makes it tick is why she has managed to make hundreds of millions of dollars for Roc Nation. Beyond her role at Roc Nation she has even made a goal of doing everything she can to help bring more women into executive roles in music.