Contour Design is a company that prides themselves in making ergonomic peripherals, such as mice and keyboards, for your computer. The advantages of having ergonomic equipment for professionals in fields cush as data entry, content creation, and video editing are far and wide. Newswatch TV partnered with Contour Design to emphasize and promote the ergonomic advantage Contour’s “Ultimate Workstation” has. This campaign utilized television and online efforts with a goal of increasing Product and company exposure as well as sales. Contour Saw the results of Newswatch TV’s efforts, Contour Design’s Product Marketing Manager, Bret Hudson, had this to say about the success of the campaign: “Our sales of our ultimate workstation series have dramatically spiked, and that is all attributed to the work that you have done over at NewsWatch. We really appreciate the overall quality of the video that was produced and we have seen a very positive response in our sales of our workstations from it. Thank you!”. With such a successful partnership, reaching over 200 U.S. markets and resulting in over 690,000 online impressions, this relationship is sure to be rekindled in future campaigns.
NewsWatch TV is a US based TV series that primarily focuses on consumer news. Newswatch TV first aired in March of 1990 with an original focus on financial issues. Newswatch TV is hosted by Michelle Ison, Andrew Tropeano, and Susan Bridges. Since their beginning they have won multiple awards. In 2017 they won gold and platinum Marcom award for their nationwide 30 minute television show. Newswatch content is mainly on individual stories as well as consumer products and services reviews. Celebrities such Chris Pratt, Jeniffer Lawrence, and Woody Harrelson have made appearances on the show. Newswatch is not only a Nationally syndicated show but has a strong social media presence on platforms such as Facebook, Youtube, Twitter as well as Instagram.