Richard Liu Qiangdong is amongst the most popular business figures in China and the global e-commerce world. As the founder of JD.com, he has been able to transform the e-commerce space completely by bringing in innovative retail solutions for the customers. Richard Liu Qiangdong started his career by working as a seller of health products for a company named Japan Life. After he completed his EMBA from the China Europe International Business School and sociology from the famous Renmin University, he started a store selling magneto-optical products.
However, during the SARS outbreak in China, the company witnessed a massive loss. It made Richard Liu rethink his business strategy, and it is how he came to the conclusion that he should shift his business online. It is how JD.com came into existence. It has now become one of the largest retailers of consumer products online, and it continues to be the leading seller of electronic products. Get Additional Information Here.
The sales of the company have been soaring year after year, and Richard Liu Qiangdong has ensured that it continues to go up, even after tough competition from the leading retailers like Alibaba. Some other companies that have a stake in JD.com are Walmart and Tencent. Richard Liu aims to make JD.com the number one e-commerce company in China but does not want to limit themselves to just one country. They want to increase the efficiency of their delivery system and are working towards improving it continuously.
In a recent interview, Richard Liu Qiangdong talked about the basic idea behind JD.com. He believes that his company treats everyone equally and it is essential for the company to deliver products in the shortest period. In China, most of the customers receive their products within 6-20 hours. Globally, it takes around 10-15 days for them to deliver the products. The company does not stock any fake products and all the products they sell are checked for their quality. His aim for the next few years is to bring down the time for global delivery to less than seven days. For that, Liu has been conducting research and wants to grow using different strategies depending on the country they are targeting.