Fabletics beats Amazon in online activewear sales

Fabletics is one of the latest brands in sportswear fashion. The company strives to give customers a chance to purchase personalized items. Through the clients lifestyle and fashion tastes, the company seeks to develop products that talk about the wearer. Kate Hudson is the mastermind of Fabletics. She has had a vibrant career in business and acting. While she faces public pressure and scrutiny, Kate knows that her commitment to her brand is of more importance. Fabletics has been in operation for only three years. The company has succeeded and is now a significant threat to Amazon.

Kate Hudson has succeeded with Fabletics because she is a great believer of inclusion and diversity. Fabletics pays a lot of attention to changes in technology and fashion. The company sells personalized activewear and sportswear. At Fabletics, all these clothing items are available in different sizes for everyone. Anyone that visits the website is guaranteed that they will have a product that fits them. Customized products can be made upon request. All one has to do is to send a request and a customer care agent should assist them.

Fabletics offline business model

Fabletics has succeeded mainly because it focuses on a different business model. Fabletics competitors concentrate on a showroom business. People view the products offline and purchase cheaper items elsewhere. Fabletics business model focuses on a reverse showroom. The results from this model of activity have turned out to be highly positive. Their current business model enables them to build customer relationships and gain reliability.

Approximately 50 percent of people that visit the offline stores are already Fabletics members. The other percentage become members once they visit the stores for the first time. When customers are shopping, they first try out an item online and later purchase it from brick and mortar stores. Fabletics doesn’t focus on purchases made online or in stores. Instead, the business model focuses on the best service for customers.

Fabletics strategy with statistics

The next reason why Fabletics is highly successful is that they focus on statistical data. The company concentrates on the right customer content. However, it understands that digital data is critical for the best customer service. The company makes use of both online and offline data to get ahead of competitors. The company gathers data about individual preferences for their activewear clothing.

Local stores have been created for local members and people that prefer offline shopping. The company combines both the latest online shopping trends with traditional shopping to elevate satisfaction. About diversity, Fabletics has clothes for everyone and every body type. The company adds new types of clothing all the time. The kind of tests performed at the start of memberships makes the company ahead regarding customer preference and satisfaction.

In a bid to improve its diversity, Fabletics opened up a male section store as well. Men can take any orders varying from accessories to sportswear. Fabletics has diversified their range of products. The company today sells swimsuits at their main website for both men and women clients.