Giving Back: Sam Boraie’s Commitment to the Community


Sam Boraie is well known as one of the New Brunswick area’s most prolific real estate developers, but real estate is only one of his passions. Mr. Boraie puts both his time and money toward a number of philanthropic groups that make life better for some of New Jersey’s most vulnerable residents.


Elijah’s Promise is a nonprofit that doesn’t just feed the poor, but also teaches them how to feed themselves. As the old saying goes, give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime. This amazing group provides not only food to the poor, but also training in the food service industry. By providing free education in cooking and catering, the group helps people obtain job skills that make them highly desirable to employers. Once trained, their job prospects rise quickly from minimum wage to middle class and their entire life, and those of their children, changes for the better. Mr. Boraie sits on the advisory board and has been actively involved in the charity’s work in New Jersey.


Culture and the arts are also an important part of the Boraie family’s plan to revitalize New Brunswick. Mr. Boraie sponsors the State Theatre Benefit Gala every year, which routinely raises over a half million dollars annually for this nonprofit arts center. The State Theatre hosts a diverse group of exciting national and international performing artists, provides arts education programs and provides a major performing arts venue that enables members of the community to have a life-long association with the performing arts. It is housed in a stunning, completely renovated 1921 vaudeville/silent film house and is a historic landmark. Some of the additional programs sponsored by Mr. Boraie and his company, Boraie Development, include a free summer movie series where the community can view blockbuster movies on the big screen at no charge.


Another artistic venue that Mr. Boraie funds is the George Street Playhouse, a successful nationally recognized theatre that has launched many young actors’ careers over the past 40 years. This theater is also unique in that it has displayed a real commitment to helping the disabled enjoy the arts. They offer audio-described performances for patrons who are visually impaired, as well as large print and Braille playbills. For those with hearing impairment, they offer open-captioned performances and free use of assistive listening devices. The theater is fully handicapped-accessible so that no one need miss a performance!


Sam Boraie believes that it is our duty not just to wish for a better world, but to actively help create it. Whether that means rebuilding a neighborhood brick-by-brick, extending that helping hand and a chance for education to the less privileged, or working to ensure that everyone has access to art and the chance to participate in it, Sam is always willing to lend a hand in making our community of New Brunswick a better place now and for our children in the future.

Taking a Look at The CEO of the Eucatex Group

Flavio Maluf is a well-known entrepreneur and mechanical engineer. As the chief executive officer of Eucatex, he serves as a role model to every budding entrepreneur both in Brazil and internationally. His life is an illustration that nothing is impossible with hard work.

His academic background

Mr. Maluf attended the Fundacao Armando Alvares Penteado Foundation (FAAP) in Sao Paulo. He graduated successfully with a degree in mechanical engineering. Maluf left Brazil and traveled abroad to the United States in search of a job and also for further education. He enrolled in New York University where he studied business administration.

Employment history

After completing the business course, he worked shortly in the United States before moving back to Brazil. In 1987, he was hired by the Eucatex Group. He worked in the trade department of the company for a few years before moving to the industrial department. His uncle who was by then the chair of the company invited him to join the board of executives.

After his invitation to the company’s board of executives, he continued to explore his potential and helped the company yield good results. The group’s management recognized his efforts and accomplishments. As a result, they reached an agreement to make him the president of the Group.

Soon after he was appointed the president of the Group, he channeled his energy towards innovation and massive investments that saw the company launch new products. He also started a modernization program that saw him upgrade some of the company’s factories. In his modernization program, he also changed the management of the organization.

About Eucatex Group

Eucatex is a company whose roots can be traced back to 1923 when its parent company, Americana Sawmill Americana first opened its doors. The company’s first mill (currently, Fiberboard Industrial Unit), was established in Salto (SP), in 1954. At the time, the company manufactured ceiling tiles and panels. The company expanded rapidly and could handle its growing market that not only expanded locally but also internationally. Between 1956 and 1965, the company opened branch offices in different states in Brazil. The company also opened a representative office in Buenos Aires (Argentina).

In 1965, the company started exporting its products (ceiling tiles and panels) to Europe. As a result of the growing demand for its products, it increased its production capacity to 100 tons/day. Today Eucatex is an international company that works to fulfill the needs of different furniture manufacturers and large industrial construction organizations.