Now that the holidays are over, many Americans are reviewing their shopping successes and failures during the holiday season. In China, JD.com is trying to find ways to make shopping easier for their customers. This has been done by making deals with Beijing Capital International Airport and East Mongolia’s Hohhot East Railway Station.
JD.com is well established in the online shopping market, but it is progressing with its technology to open small physical locations with high foot traffic. These locations in China has some of the highest foot traffic in the world, and JD.com is capturing sales in these locations without having a single employee at the store.
Operating a store that is only 100-square-meters in a high-rent area such as an airport or a rail station saves JD’s a significant amount of money on rent. Their software has also tracked their customers purchases for years to know exactly what to stock these small transportation-centered locations with in terms of stock. Click Here to learn more.
Purchasing is being taken to a brand new level at this point as well. Customers can be recognized using facial recognition software to complete their purchases. JD’s typically focuses on convenience items for travelers such as clothing, beauty products and electronics used for travel in these locations. The key in their marketing strategy is to provide the right product at the right time, to the right customer. Customers will even be able to use an ordering option that will deliver the product to their next destination.
People flow through the walkways of China’s airports and railways hustling to get from one location to another. Now it is possible for passengers to truly purchase products “on the go”, by having the store process their purchase transaction by the time the door to the product’s case is closed. This convenience is bound to spread as the convenience it provides meets the needs of both frequent as well as occasional travelers. China is likely to be just the beginning for potential locations as JD.com once again stays on top of modern shopping trends.
More about JD.com on https://www.amazon.com/JD-com-Story-commerce-Phenomenon/dp/1910649716