Chris Burch On Creativity And Productivity Working Together

Chris Burch is a notable entrepreneur and real estate development expert who recently became a billionaire and the owner of one of the world’s top vacation hotels on Sumba Island in Indonesia. He has also helped many new entrepreneurs build their own brands and his company, Burch Creative Capital has done more than just supply funding by also providing entrepreneurial support and helping ideas get started. Burch says a huge part of running a business is knowing how to consolidate creative thinking with productivity, a task that may seem hard to do but actually can be done.

Chris Burch says it’s about balance and that sometimes when things are going slower in the workplace, you can use that time to brainstorm ideas. It also is helpful to do collaborative brainstorming if you’re meeting with multiple people and want to bounce ideas around. Burch also mentioned that it’s helpful to capture thoughts by writing them down even as your working because that can keep them fresh when you have the time to discuss them with others later.

Chris Burch has been the CEO of Burch Creative Capital for over 10 years, but prior to that he was the owner of an apparel retailer known as Eagle Eye Apparel. He started the company while still attending Ithaca College and he took it from a small sales operation to a retail chain franchise that made over $140 million in profits. Burch sold Eagle Eye Apparel in 1998 and decided to invest in other business ventures including partnering with his then wife Tory Burch to launch the fashion brand with her namesake. Burch also was a shareholder for several years in the Internet Capital Group and a member of Guggenheim Partners.


Burch started becoming interested in real estate around 2004 when he decided to invest in the Faena Group’s Hotel + Universe in Buenos Aires, and Burch Creative Capital also joined in several other deals with them including purchasing condo units in Miami and investing in other properties ( He also bought several homes in the Long Island area of New York and sold them for high profits. He finalized the purchase of Nihiwatu Resort in 2013 and brought in some of the world’s top designers and contractors to turn that resort into a top vacation destination featured in Travel & Leisure. Burch has given to several charities and is a former trustee of Tilton School.

Keep up with Burch, visit Instagram


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