It is amazing and astounding, the number of e-commerce sites that simply disappear overnight. Often, this is due to poor marketing techniques or the inability to offer the marketplace something that is new and provides quality. Enter Fabletics, the online subscription service that provides trendy and very fashionable active-wear for women. The 250 million dollar business has only been around for 3 years. However, Fabletics is taking on the big e-commerce sites like Amazon and winning new customers. Actress, Kate Hudson, is the co-founder of Fabletics and her goal is to inspire women to live a healthier and more active lifestyle.
Fabletics And The Reverse Showrooming Technique
Most online marketers would agree that the online marketing world has changed considerably over the last decade. Yet, one old tried and true marketing technique is working wonders for Fabletics. Reverse showrooming is merely a marketing technique that is something that every smart marketer likes to use to their advantage. Reverse showrooming occurs when a customer browses a website, but goes to the physical store to actually purchase the product they researched online. Recently, Fabletics opened a number of physical stores in communities across the country. Now, customers browse the online site, but go to the physical store to complete their purchases.
Kate Hudson’s Fabletics Personalized Service
Fabletics achieved amazing success in a highly competitive market because the online subscription service provided personalized, trendy clothing at very affordable prices. Often, the clothing was far less than well known designer brands that offered similar clothing. This approach made a wide variety of customers very happy and created a positive image for the company.
Kate Hudson’s Take
Is Kate Hudson a designer and business woman or an actress? Kate Hudson admits that she really enjoys the hands on approach and likes to work closely with the other co-founders of Fabletics. They are a team and will remain a team. However, Kate Hudson insists that she is always going to act and remain in acting. Launching Fabletics was a way for her to inspire other women to enjoy a healthier lifestyle.
Take The Lifestyle Quiz
Kate Hudson would like to inspire you to live a healthier lifestyle, but first take the lifestyle quiz. The quiz takes just a few minutes. After taking the quiz, Fabletics will offer you a personalized outfit that fits your lifestyle. You will also enjoy a very convenient VIP membership that offers great deals and discounts on fashionable active-wear each month.