In 2010, the Supreme Court ruled for corporations stating that these institutions constitute people. The ruling gave the organizations the power to spend billions of untraceable money in funding the elections. Consequently, it was evident that these giant financial institutions would use their resources to influence and sway the elections to their benefit. As a result of this ruling, a political action committee called End Citizens United was formed. End Citizens United sought to counter the effects brought about by the ruling and reform the campaign finance system. The Institution acquires it funding from grassroots donors.
End Citizens United seeks to dismantle the rigged political system. As it moves towards achieving its mission, the institution champions for the election of leaders who advocates for campaign finance reforms. Additionally, instilling strict state ballot measures is among the core goals the political committee seeks to see through. The election of pro-reform candidates, consequently, gives the institution an upper hand in the fight to end unlimited political funds and dark money. While seeking sanity in the political finance structure, the reforms group, by the use of grassroots memberships, shows their political might and capability to mobilize people and resources to this endeavor.
The political action committee funneled millions of dollars to candidates using the Democratic tickets. The distribution of the funds went to candidates that sought the Senate seats across the country. Additionally, all candidates dedicated to financing reforms both in the competitive house and the senate received a good will package. After its launch, the group raised over $ 2 million from small donors and aimed at reaching the $30 million target before the elections took place. A month after its launch, the political finance reform movement registered over 350,000 people who demanded the reversal of the 2010 Supreme Court ruling. The institution partnered with Ready for Hillary and upped its reach to over four million citizens. Additionally, the partnership enabled End Citizens United to reach out to the potential liberal supporters.
The group endorsed and continued to support democratic leaders. It showed support to leaders who are pro-reform and that were attacked by corporates related to dark money. In the course of the campaign period, the group incorporated the media by including television ads to back their candidates. A separate arm of the group spearheaded the ads, direct mailers, and polling. To have a constitutional amendment done is one great achievement. End Citizens United, therefore, stands to make a name for themselves if the overall mission gets realized.
Rick Hasen, a professor of law, said that End Citizen United participation in the effort to create awareness to the people ensured the Supreme Court and other political actors remained in check. Access to over $ 30 million ensures the group remains active and consequently effect change.