Don Ressler is credited for having launched successful startups that have turned into competitive businesses. He has worked with different professionals to come up with solutions to the business world and one of the areas he has invested his time and money in is the development of eCommerce stores that have global reach. The first idea that Don Ressler launched was FitnessHeaven.com, which specialized in the sale of fitness items and offered advice to fitness enthusiasts.
He needed capital to move to other major projects, so Don Ressler sold the company to Intermix Media in 2001. It is during the negotiations that he met with Adam Goldenberg, who later became his partner in business. They had the same energy and motivation to push for the implementation of new ideas and their first company was Alena Media, which fared quite well for the few years they run it. Alena Media offered marketing services and being their first joint venture they earned millions in the first few years.
The success obtained from this experience motivated the duo to try something bigger, so they sold Alena to News Corp in 2005. With the requisite capital at hand, Adam and Ressler went about drafting their next move, which included the launch of a company that could offer more than one product and services. To proceed, they held a brainstorming session and came up with an idea to launch a retail store for beauty products.
Intelligent Beauty on prnewswire.com operates two streams namely DERMSTONE and SENSA. SENSA offers weight-loss products while DERMSTONE offers cosmetics and skincare items.
In March 2010, Ressler and Adam made another move in their quest for bigger achievements. This time they launched JustFab, a subscription retail that offers beauty products in different categories. In 2011, they employed Kimora Lee Simmons to work as the Creative Director and President. In the same year, they approached Matrix Ventures and were issued with funding amounting to $33 million, which went to the expansion and reinforcement of the infrastructure of the company.
One year later, JustFab received $76 from different companies and the money was spent on the expansion of the company to cover other markets like Canada and Germany on Brandettes. Apart from this growth, JustFab has also bought over several companies including FabKids, which offers products for fashion kids through a subscription system like JustFab.