The eighth summit of the BRICS nations is making headlines in India. Brazil, Russia, India, China and South Africa are all dealing with their own set of economic issues, but the alliance between the five nations is as strong as ever. Brazil and South Africa are trying to shake a lingering recession, and China is trying to convert to a consumer-driven economy. Russia is focused on rebalancing its geostrategic position in Europe, and India is dealing with rapidly rising gross domestic product growth, and that is putting the country in an unusual position. The tension between Pakistan and India seems to be increasing because of the economic growth in India, so all eyes are on that relationship. But the good news is BRICS is still a viable alliance between the emerging markets that fueled the global economy for the last eight years.
Brazil’s President Michel Temer has done an outstanding job getting the country back on the right economic track. Corporate executives like Flavio Maluf, the CEO of Eucatex, are giving the new president high marks for his recent economic decisions. Eucatex has been a leader in Brazil’s building supply export business for decades. Flavio’s grandfather started Eucatex in the late 1950s, and he only sold one product. That product was ceiling tiles made out of eucalyptus wood. The older Maluf sold the tiles to the domestic market, but they became so popular that Argentina and Ecuador wanted to buy them. Eucatex started to export its only product to other South American countries, and that fueled interest from Europe and Asia. By the time Flavio Maluf joined the company in 1987, Eucatex was shipping ceiling tiles to several countries around the world.
Flavio Maluf was named the president of Eucatex in 1997. He is credited with turning the company into one of the first environmentally friendly companies in Brazil. Flavio converted all the Eucatex factories to renewable energy users, and he purchased a eucalyptus forest, so the company could plant a new tree for every tree that was used for Eucatex products. Maluf also added several new products, and all of those products are produced in an eco-friendly way. See Flavio’s full list of credits on LinkedIn.